The thought of a magical Chipotle breakfast burrito, still as fantastic as a unicorn, popped into my head this morning. I did a bit of searching and found this blog post from about a month ago in which the writer promises to start campaigning on behalf of the Glorious (hypothetical) Breakfast. Good for him.
Also interesting was the prompt for that writer’s excitement: “an invitation to join a [Facebook] group hoping to convince Chipotle to serve breakfast burritos.” (The grammarian in me would like to take this opportunity to point out the writer probably should have said “persuade” instead of “convince.”)
My searching turns up no other Facebook-based, Chipotle breakfast burrito campaign group other than ours, so we can take credit for inspiring him. After he mentioned the Facebook group, I popped on over to see if there’s been anything new lately — and look at what I found!
I must learn more about this. And it might be time to visit Washington, D.C.
Fellow Chipotle Breakfast Burrito (CB2) fan and Seesmic guru, Thomas Knoll, has offered up a challenge to use Seesmic in different ways. I figured that we might as well put a face & voice to our words. We’ve used Twitter, WordPress and Facebook to spread our message. Let’s use all forms of interwebiny goodness. And yes I just made up the word “interwebiny”. Feel free to check out Seesmic and the Breakfast Burrito thread here or just watch below.
Breakfast Burritos!Who doesn’t want to start their day with an awesome breakfast burrito? http://www.chipotlebreakfast.com/
Thanks for writing us back. That’s a nice blog! That’s fun! But alas, although we have indeed considered breakfast in the past already and will again undoubtedly in the future, we’re still doing our best to figure out and continue lunch and dinner right now. The objective with our mission isn’t to complicate things further just yet but to actually make them more simple, as much as we possibly can. Breakfast would unfortunately be a complication right now. That doesn’t mean we won’t ever do it in the future, or that we won’t stay open all night at some locations either, or add new menu items, etc., etc. But right now, we want to keep focusing on improving the current ingredients we have and making them better and better and better.
“Food With Integrity,” as we call our mission to keep improving our current foods, has us looking at every ingredient we use and how we can get foods from more sustainable sources that raise animals and grow produce in ways that respect the environment, the animals, and the people who raise and grow the food. It’s really a new perspective on eating. Already, we serve more naturally raised meat (meat coming from animals that are raised in a humane way, never given antibiotics or added hormones, and fed a pure vegetarian diet) than any other restaurant in the world. All of our cheese and sour cream is made with milk from cows that are not treated with the synthetic hormone rBGH (used to stimulate milk production in dairy cattle). And an increasing percentage of the beans we use are organically grown (increasing as additional supply becomes available). And we keep pushing ourselves to learn more about all of the ingredients we use and how we can improve them.
It’s one of the ways we’re helping to change the way the world thinks about and eats fast food. That is our primary focus right now, and I hope that makes sense.
-Joe [Stupp from Chipotle HQ]
The idea of a breakfast burrito from Chipotle came up several months ago (my memory is a little fuzzy, so it may have been closer to a year). A few coworkers got together and made their own breakfast fajitas. I know, not the same thing, but it got us all thinking. After this little experiement (which caused the whole building to smell like beef & peppers) we pondered how else breakfast could be better. The favorite place for our lunches has been Chipotle. The one on Grand Ave in St Paul if you’re curious. We put two and two together and thought of all the glorious possibilities that could be…. “The Chipotle Breakfast Burrito!”. That day a dream was born that no one would suffer another boring breakfast. The hope is that with enough encouragement we can show the people at Chipotle that there is a viable business for them. They can start everyone’s day off right with a big, healthy breakfast. Just what we all need to make the rest of the day nourished, cheerful and ready to come back to Chipotle for lunch.