The thought of a magical Chipotle breakfast burrito, still as fantastic as a unicorn, popped into my head this morning. I did a bit of searching and found this blog post from about a month ago in which the writer promises to start campaigning on behalf of the Glorious (hypothetical) Breakfast. Good for him.
Also interesting was the prompt for that writer’s excitement: “an invitation to join a [Facebook] group hoping to convince Chipotle to serve breakfast burritos.” (The grammarian in me would like to take this opportunity to point out the writer probably should have said “persuade” instead of “convince.”)
My searching turns up no other Facebook-based, Chipotle breakfast burrito campaign group other than ours, so we can take credit for inspiring him. After he mentioned the Facebook group, I popped on over to see if there’s been anything new lately — and look at what I found!
I must learn more about this. And it might be time to visit Washington, D.C.
This happened, appropriately enough, on Burrito Avatar Friday, so I promptly created the burrito I customarily order for lunch at Chipotle, and used that as today’s @jojeda avatar.
Wouldn’t it be great if the Burrito Generator added breakfast-burrito ingredients in a hypothetical homage to a future such burrito? Oh, my, that would be nice.
Chipotle burritos are so beloved in some quarters that they’re practically a form of currency.
When my pal David Steinlicht recently did me a couple of big favors, for instance, I paid him back in…Chipotle.
(We are both devotees and make regular Wednesday-lunch trips with other St. Paul Pioneer Press co-workers to the Chipotle in downtown St. Paul.)
Steiney is responsible for the snazzy banners at the top of my two main blogs at yourtechweblog.com and twitin.biz. So buying him burritos was the least I could do.
He was so happy with his edible compensation that he suggested making this payment-for-services system permanent.
He even proposed designating an official burrito-type currency, as follows:
Fellow Chipotle Breakfast Burrito (CB2) fan and Seesmic guru, Thomas Knoll, has offered up a challenge to use Seesmic in different ways. I figured that we might as well put a face & voice to our words. We’ve used Twitter, WordPress and Facebook to spread our message. Let’s use all forms of interwebiny goodness. And yes I just made up the word “interwebiny”. Feel free to check out Seesmic and the Breakfast Burrito thread here or just watch below.
Breakfast Burritos!Who doesn’t want to start their day with an awesome breakfast burrito? http://www.chipotlebreakfast.com/
The idea of a Chipotle breakfast burrito is so…wondrous, it brings tears to the eyes of burrito lovers (such as yours truly, father of Burrito Avatar Friday).
But what would it actually look like? That’s for Chipotle to decide, and it might derive a bit of inspiration from the Highland Grill.
I recently dined at this fine establishment with Albert Maruggi — on a Burrito Avatar Friday, no less — and so I naturally had the breakfast burrito. From the menu:
Breakfast Burrito
Grilled flour tortilla stuffed with hashbrowns, onions, sausage, scrambled eggs and Vermont cheddar topped with lime sour cream and salsa roja 9.45 Vegetarian version 9.45
My, what a great meal. Try it, Chipotle! I have a couple of pictures, which aren’t the best, but just might whet your appetite.
After the kind response from Joe at Chipotle on Friday, we thought it would be good to provide the top 10 (out of a billion) reasons why Breakfast Burritos are the perfect breakfast food:
Plates and forks are too much work in the morning. Put breakfast in one easy to handle package, let us mess around with forks later when we’re more awake.
Just like in life, you can’t judge a Breakfast Burrito (or B²) by it’s cover - looks simple at first, but open it up, and you’ll warmth, and substance.
Where else can eggs, potatoes, and cheese hang out with Carne Asada?!?!
“Traditional” breakfasts lay out flat, letting the heat escape with all that surface area. Our friend B² is all wrapped up in a warm, and insulating tortilla to keep the hotness inside.
“Traditional” breakfast segregate the breakfast foods, the Breakfast Burrito integrates (Ok, the omlette, as well as Pigs in a Blanket also integrate, but who really like pigs in a blanket?)
It is undisputed amongst the culinary elite that the Burrito is the perfect lunch, dinner, or late night food; so why should we believe that breakfast is any different?
# 8 has been deleted by “the man.”
In 2008, nearly zero people in the US died from breakfast burrito related incidents.
Thanks for writing us back. That’s a nice blog! That’s fun! But alas, although we have indeed considered breakfast in the past already and will again undoubtedly in the future, we’re still doing our best to figure out and continue lunch and dinner right now. The objective with our mission isn’t to complicate things further just yet but to actually make them more simple, as much as we possibly can. Breakfast would unfortunately be a complication right now. That doesn’t mean we won’t ever do it in the future, or that we won’t stay open all night at some locations either, or add new menu items, etc., etc. But right now, we want to keep focusing on improving the current ingredients we have and making them better and better and better.
“Food With Integrity,” as we call our mission to keep improving our current foods, has us looking at every ingredient we use and how we can get foods from more sustainable sources that raise animals and grow produce in ways that respect the environment, the animals, and the people who raise and grow the food. It’s really a new perspective on eating. Already, we serve more naturally raised meat (meat coming from animals that are raised in a humane way, never given antibiotics or added hormones, and fed a pure vegetarian diet) than any other restaurant in the world. All of our cheese and sour cream is made with milk from cows that are not treated with the synthetic hormone rBGH (used to stimulate milk production in dairy cattle). And an increasing percentage of the beans we use are organically grown (increasing as additional supply becomes available). And we keep pushing ourselves to learn more about all of the ingredients we use and how we can improve them.
It’s one of the ways we’re helping to change the way the world thinks about and eats fast food. That is our primary focus right now, and I hope that makes sense.
-Joe [Stupp from Chipotle HQ]
The idea of a breakfast burrito from Chipotle came up several months ago (my memory is a little fuzzy, so it may have been closer to a year). A few coworkers got together and made their own breakfast fajitas. I know, not the same thing, but it got us all thinking. After this little experiement (which caused the whole building to smell like beef & peppers) we pondered how else breakfast could be better. The favorite place for our lunches has been Chipotle. The one on Grand Ave in St Paul if you’re curious. We put two and two together and thought of all the glorious possibilities that could be…. “The Chipotle Breakfast Burrito!”. That day a dream was born that no one would suffer another boring breakfast. The hope is that with enough encouragement we can show the people at Chipotle that there is a viable business for them. They can start everyone’s day off right with a big, healthy breakfast. Just what we all need to make the rest of the day nourished, cheerful and ready to come back to Chipotle for lunch.
